Li Hsia Wong
Tel: +603-2167 9610
liwong@ta.com.my

RHB Bank hosted an analyst briefing yesterday to elaborate on its newly announced 20-year bancassurance partnership with Tokio Marine Life Insurance Malaysia (TMLM), Syarikat Takaful Malaysia Keluarga (STMKB), and its wholly owned general takaful subsidiary, Syarikat Takaful Malaysia Am (STMAB).

Stronger Platform via a “ONE Unified Banca Collective” Model

The agreement, effective 1 August 2025, will see RHB hold exclusive rights to market, distribute, and promote TMLM and STM’s full suite of life insurance and takaful products nationwide, across its entire physical and digital network. The partnership introduces a “ONE Unified Banca Collective” model—an integrated, one-stop operational framework involving coordination between all three insurance partners to streamline processes and enhance customer experience.

Multi-Pronged, Value-Accretive Strategy

Management views the partnership as a strategic enabler to strengthen its overall customer proposition. On the credit side, it allows the bank to bundle insurance with its lending products, particularly in the retail and SME segments. Management reaffirmed its 7% CAGR retail loan growth target under PROGRESS27 and sees additional potential in SMEs, targeting 8.3% annual growth over the next three years by embedding commercial insurance solutions within business banking offerings.

Beyond credit, the partnership opens up fee-based income opportunities in the underpenetrated non-credit segment. With insurance penetration across RHB’s customer base still below 5%, management sees significant headroom for scaling. Leveraging the bank’s extensive customer touchpoints, trust, and digital capabilities, including data analytics and AI for personalised product recommendations, both RHB and its insurance partners aim to boost take-up rates and drive higher cross-sell efficiency.

Financial Impact

The newly signed distribution agreements mark a continuation of RHB’s long-standing partnerships with TMLM, dating back to 2010, and STMKB, along with STMAB, which have been bancatakaful partners since 2015. This continuity preserves the operational synergies built over the years, with a high degree of integration already in place. Over the past five years, RHB’s bancassurance and bancatakaful operations have delivered a solid 8.2% CAGR in total sales.

The refreshed agreements are expected to be earnings accretive. RHB will receive a Total Access Fee of up to RM1.3bn over the duration of the partnership, translating into annual PBT and net profit contributions of approximately RM65mn and RM49mn, respectively. However, after accounting for the impact of upfront professional and ancillary costs for the first year, pro-rata net profit recognition is expected to be lower at around RM15mn.